With Aamir Khan’s most ambitious film PK ready for release next week the actor is brilliantly using all the marketing skills in the book to garner publicity and pull in maximum audience and set new box office standards.
From Prime Minister to thespian Dilip Kumar to the common man Aamir Khan is leaving no stone unturned to make his movie a hit.
Recently Aamir Khan hit headlines when he said he would love to invite Prime Minister Narendra Modi to watch his film PK. He added, "Though it is well known that the Prime Minister is always busy in work. It would be interesting if Modi watches the film."
Besides this Aamir Khan again hit headline when he announced that he would be holding a special screening for Salman Khan and his foe turned friend Shah Rukh Khan. A source close to the film confirmed the news saying, "Yes, Aamir has planned a special preview for them. During their recent meeting at Rajat Sharma’s 21st anniversary of Aap Ki Aadalat, the three of them had a long discussion over PK. Both Salman and Shah Rukh expressed their wish to watch the film and so, a screening will be held for them within a fortnight."
Call it a courtesy call or marketing gimmick Aamir Khan was first to grab media attention when he wished speedy recovery to thespian Dilip Kumar, who was recently admitted at Mumbai’s Lilavati Hospital for pneumonia.
And last but not the least readers would be surprised to know that Aamir Khan is mingling with the common man and eating roadside food and enjoying their company. He was recently in Bihar capital to promote the film and spoke with locals in their local Bhojpuri language, which he speaks in the movie!