Friday, June 5, 2015

Film celebrities must conscious check before endorsing a product - Amitabh Bachchan

With film celebrities like Amitabh Bachchan, Madhuri Dixit and Preity Zinta are trapped in the Maggi Noodles controversy for endorsing the product without verifying its content the question being asked is that should film stars be held responsible for misleading advertisements. 

While Amitabh Bachchan has sidelined himself from the controversy saying that he does not endorse Maggi anymore; he has enlighten the media how he has been cautious while selecting his endorsements. 

Bachchan in an interview said, “Way back in 2003, Cadbury’s Dairy Milk bars were exposed of being worm infested. There was hue and cry in the country but the company came out of the controversy. However by then the name of the brand was tarnished and the sale dropped considerably.”

To revamp the company’s reputation the company hired Amiatbh Bachchan as its brand ambassador and launched a project 'Vishwas' - an education initiative covering 190,000 retailers in key states. However when the company approached Amitabh Bachchan to do the project Amiatbh Bachchan was hesitant. 

Says Bachchan, “When Cadbury approached me to do the project I was a bit hesitant, though I have been eating Cadbury for the past many decades. I just asked the company one question – After doing this advertisement will I be able to sleep at ease or not?”

“The question stirred the company bosses and they took to me to their manufacturing unit to inspect myself how the product was made and how high standards of hygiene were maintained. Watching their high tech unit I was convinced and did the advertisement,” informs Bachchan. 

Bachchan added, “Due to the package issue that led to worm infestation in Cadbury goods the company invested up to Rs 15 crore on imported machinery, a specialized metallic poly-flow, which was costlier by 10-15 per cent, but Cadbury didn't hike the pack price.” 

But how many celebrities like Mr. Bachchan have a conscious check? Frankly speaking film stars themselves before endorsing a product must either verify the authenticity of the product, particularly health related, or ask their conscious because if the product has an ill effect on the population then they cannot repent themselves, for it is too late.

Will Zoya Akhtar hit a hat-trick with DIL DHADAKNE DO?

After rocking Indian Cinema with two critically as well as commercially acclaimed films LUCK BY CHANCE (2009) and ZINDAGI NA MILEGI DOBARA (2011), the young and immensely talented writer -director Zoya Akhtar, is set to face the verdict of the masses today (June 5) when her much anticipate film DIL DHADAKNE DO hits cinema halls. 

Though the film fraternity has given a thumps up to the films with Amitabh Bachchan to Aamir Khan to Anurag Kashyap praising Zoya Akhtar to great heights but the acid test for Zoya will be at the box office. 

The success of the movie is much important for Zoya Akhtar because after giving two brilliant films LUCK BY CHANCE (2009) and ZINDAGI NA MILEGI DOBARA (2011), incidentally both films won Zoya Akhtar Best Director hence the expectation of the film buffs have risen. One hopes she lives up to the expectations of the people.

The business of films is such that no matter how intellectual cinema a filmmaker makers but if it fails to entertain the films buffs, who throng cinema halls, all the efforts of the filmmaker go in drain. Remember Raj Kapoor’s MERA NAAM JOKER, Ramesh Sippy’s SHAAN and the latest example being of film wizard Anurag Kashyap’s BOMBAY VELVET. 

Prior to the release of the films the film fraternity was all in praise of Anurag Kashyap’s BOMBAY VELVET. Even the film critics were going gaga over Anurag Kashyap’s marvelous attempt but on day one the film audience booted the film out of cinema halls. 

However Zoya Akhtar has reasons to celebrate as one thing is in her favor and that is the trend of family dramas doing roaring business at box office. Bollywood trade pundits are hopeful that Zoya Akhtar will hit a hat-trick with DIL DHADAKNE DO considering the movie’s family plot. 

Bollywood famous trade analyst Taran Adarsh, said, “DIL DHADAKNE DO focuses on human relation a trait similar with the past two recent hits PIKU and TANU WEDS MANU RETURNS? Hence chances are the movie will touch the chord of film buffs.”