Saturday, July 18, 2015

Shah Rukh Khan too in race to exploit the Eid festival this year!

Readers may wonder how Shah Rukh Khan could exploit the Eid festival this year because both his movies FAN and RAEES are still in pipeline. 

Well hold on…. ‘Clever’ Badshah Khan in order to bank the popularity of Eid festival and the mass hysteria of superstar Salman Khan has released his forthcoming film RAEES teaser along with Salman Khan’s BAJRANGI BHAIJAAN. Thus if you watch BAJRANGI BHAIJAAN, you will treat to double bonanza that of Salman bhai’s hit film and the mesmerizing teaser of SRK’s RAEES.

Interesting it’s not only Shah Rukh, who is exploiting the benefits of Eid festival and Salman Khan’s film BAJRANGI BHAIJAAN, even celebrated filmmaker Sanjay Leela Bhansali wished to attach his film BAJIRAO MASTANI’s trailer along with BAJRANGI BHAIJAAN but Salman turned down their aspirations as he has decided to promote the trailer of his own home production HERO instead, staring debutant Sooraj Pancholi and Athiya Shetty. 

Nevertheless Sanjay Leela Bhansali has not given up the golden opportunity. He has gone ahead and has separately released BAJIRAO MASTANI’s trailer in all cinema halls this Friday. 

It may be noted that the Muslim festival of Eid is known for attracting great business, particularly to Indian Film Industry as during the holy month of Ramzan, the Muslims abstain from watching movies.

Thus on Eid festival they dash to cinema halls as a hungry lion pounces upon its prey. Hence it is now wonder filmmaker try to exploit the festival to it maximum.

Shah Rukh Khan’s RAEES teaser takes viewers by storm!

Whenever Shah Rukh Khan has portrayed a negative character in his films he has left his fans mesmerized. Remember DON, DARR and of course his first major solo super duper hit film BAAZIGAR. 

Yet again Shah Rukh is playing a dark character that of a Guajarati Muslim don, dealing in the illegal bootlegger business during the infamous Prohibition period in Gujarat in the 80’s in his home production RAEES. The story depicts how an honest police inspector exposes his evil empire and brings him to book. 

To bank the popularity of Eid festival and Salman Khan’s stardom, Shah Rukh Khan has cunningly released the teaser and the two posters of his film and believe it or not both the teaser and the poster have taken SRK’s fans by their feat.

The teaser is a one minute five seconds long video that introduces Shah Rukh in a never-seen-before avatar and the mindboggling dialogue accompanied with the teaser – 'Baniye Ka Dimaag Aur Miyanbhai Ki Daring'!!!! – (Mind of a businessman and daring of a Muslim) literally kills the viewers. 

The other dialogue - "Dhande se bada koi dharm nahi hota, ab yehi mera kalma hai aur yehi mera mazhab.” (There is no religion bigger than business and now this my ritual and my religion) too is intriguing. 

The social media is going gaga ever since the teaser has been released with tweets as hyperbolic as Fantastic…. Zabardast…..

According reports the teaser has rocked the social networking website Facebook with a bang as over 12,000 shares were recorded in the first half hour on Shahrukh Khan’s official page only!!! 

Directed by Rahul Dholakia, RAEES has Farhan Akthar, Mahira Khan and Nawazuddin Siddiqui in the lead roles. The film is produced by Gauri Khan under Red Chillies Entertainment.

RAEES will be releasing next year in the Eid festival along with Salman Khan’s SULTAN!