Monday, October 27, 2014

Kiss - The Best Marketing Gambit In Bollywood

Chumma or Kiss scenes have been the easiest mode to garner publicity by filmmakers before the movie’s release. With the intention to grab eyeballs and stimulate film buffs with curiosity ahead of their movie’s release, filmmaker cunningly let loose footage of intimate kiss scenes in the movie. Needless to say such wild-passionate kiss works wonders for the movie. 

In the recent case filmmaker Dibakar Banerjee has shot an intense Kiss scene between in its lead actors Sushant Singh Rajput and co-star Swastika Mukherjee in his forthcoming movie DETECTIVE BYOMKESH BAKSHY. The scene is reportedly been termed as the longest kiss on celluloid.

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According to its film director Dibakar Banerjee he wanted to capture a kiss with a difference, a typical ‘Hatke’ in Bollywood lingo. He said, “The kiss scene I needed to portray was of betrayal, deception and an element of shock that throws the hero in bewilderment. But despite over six to eight rehearsals I could not get the accurate expression on actor Sushant’s face hence I asked Swastika Mukherjee to kiss Sushat on his lips passionately taking unaware. She did as instructed and the scene turned out as per my expectation.” He added, “Nevertheless, Sushant was quite angry and he was taken aback by Swastika Mukherjee intimacy. But when I revealed the truth he was contented.” 

Readers may recall prior to this a similar story had been circulated about Vir Das and Kangana Ranaut kiss scene in the movie REVOLVER RANI. Before the release of the movie there were reports that the movie has a violent kiss scene where Kangana Ranaut has been so violent in the kiss that she actually damaged Vir's lips in the process, keeping true to her character of a violent, out-of-control gangster woman. 

Likewise prior to the release of Parineeti Chopra and Sushant Singh Rajput starring release SHUDHDH DESI, it was widely published featuring as many as 27 kisses. 

Last year, Deepika and Ranveer sizzled the screen with their lip-locks in SLB’s ‘GOLIYON KI RAASLEELA RAM-LEELA’ and gathered great published. In addition who can forget about Hrithik Roshan-Aishwarya Rai Bachchan in DHOOM 2 and Mallika Sherawat-Emraan Hashmi in MURDER.

Thus time and again Bollywood uses Kiss as the best marketing gambit to garner publicity.

Eminent Playback Singer Anuradha Paudwal Turns 62

Anuradha Paudwal the great playback singer of the 90’s who gave super hit songs like Nazar Ke Saamne … (AASHIQUI); Dil Hai Ki Manta Nahin…. (Dil Hai Ki Manta Nahin); Dhak Dhak Karne Laga… (BETA); Mujhe Neend Na Aaye….. (DIL) turns 62 today. Raaga.Com wishes her birthday greetings and takes look at her unbelievable success story that has been filled with utter competition and disillusion. 

Readers would be surprised to know that Anuradha Paudwal, who made her debut with the legendary music director S.D.Burman in the movie ABIMAAN in 1973, had to struggle for over two decades until music magnet Gulshan Kumar of T-Series music cassette discovered her and made her a star. 

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Recalling her first encounter with S.D.Burman Anuradha Paudwal in an interview said, “My husband Arun Paudwal was a music arranger for S.D Burman but he never took my singing abilities seriously. Also it was that period when Lataji and Ashaji were rulings the industry. However my father-in-law was my source of inspiration. He would constantly keep telling my husband to make me sing but he would retort, ‘It's not so easy, look at the competition.’ 

She continues, “However one day Arunji recorded a shiv sholka in my voice because S.D.Burman wished to have the opening sequence of ABIMAAN with a shiv sholka. Since Lata Mangeshkar was out of country for an important assignment hence Arunji insisted Burmanda to listen to my voice. Listening my voice Burmanda was bowled over and gave me a chance. The sholka gave me much recognition because listeners felt it was sung my Lataji.” 

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Despite such a important break a later many more songs in movies of 70’s 80’s lady luck smiled on Anuradha Paudwal when she met Gulshan Kumar. Recalling her meeting with Gulshan Kumar Anuradha confides, “I met Gulshan Kumar at a point where I had been singing for 12 years and still struggling. I was not getting the kind of top quality songs that I felt I should be singing and the top recording labels were still loyal to Lataji and Ashaji.”

Her meeting with Gulshan Kumar ended her long struggle as she reaped rich dividends with successful movies like DIL HAI KE MANTA NAHIN, AASHIQUI, JEENA TERI GALI MEIN AND MEERA KA MOHAN to name a few.

With this success other top notch music directors worked with her like Jaidev, Shiv-Hari, Ravindra Jain, Laxmikant–Pyarelal, Kalyanji-Anandji, Rahul Dev Burman, Rajesh Roshan, Bappi Lahiri, Anand-Milind, Nadeem-Shravan, A. R. Rahman, Anu Malik, Jagjit Singh, Nusrat Fateh Ali Khan, 

She also sang beautiful duets with her co-singers from south, notably Dr. K. J. Yesudas and S. P. Balasubrahmanyam.