Saturday, May 31, 2014

How Madhavan Stunned 3 IDIOTS Filmmakers With His New Look!

The handsome looking actor and heartthrob of Tamil cinema, Madhavan’s journey in Bollywood has been sweet and sour. The brilliant actor turns 41 on June 1, Raaga.Com wishes him birthday greetings and looks into his career in Bollywood.

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His Bollywood career began with REHNA HAI TERE DIL MEIN opposite Diya Mirza and Saif Ali Khan. The movie was a remake of Madhavan’s own super hit Tamil film MINNALE but alas the Hindi version didn’t create much hungama at the box office. Nevertheless Madhavan did make his dint and won the prestigious Screen Award for Most Promising Newcomer – Male and was nominated for Zee Cine Award for Best Male Debut.

However he could not retain his magic as a hero in Bollywood as most of his films as hero like DIL VIL PYAR VYAR, RAMJI LONDONWALEY, 13-B failed miserably at box office. Thus Madhavan’s cherished dream of becoming a hero like Shah Rukh Khan in Bollywood could not be fulfilled. Nevertheless with superior characters roles in RANG DE BASANTI, GURU, 3 IDIOTS he was ultimately able to win stardom.

Madhavan candidly confesses that it was only after 3 IDIOTS he really tasted stardom. In an interview he said, “After 3 IDIOTS people began recognizing me as I noticed that after the movie’s release I was not able to move freely on streets or eat pani puri on the streets of Mumbai as I would be cheered by my fans.” 

Speaking about the movie he said, “He had a tough time reducing his weight to give a collegian look.” Few know that to reduce his weight for 3 IDIOTS Madhavan had gone to Ashford in the UK to work on his physique. He said, “My sister is health freak. She stays in Ashford and there are really excellent health clinic. Hence the movement Rajkumar Hirani, director of 3 IDIOTS asked me to work on my looks I headed straight to my sister’s place in Ashford and amazingly when I returned after three weeks both Rajkumar Hirani and Vidh Vinod Chopra (producer of 3 IDIOTS) were stunned to see my new look. Both rubbed their eyes in disbelief and later complimented me for my efforts and dedication.” 

Vijay Antony’s Innovative Marketing Gimmick To Promote His Film Salim

Gone are the days when filmmakers restored to simple marketing techniques like film posters, billboards, media gossips etc. However ever since Bollywood started aping unique marketing gimmicks remember Bollywood superstar Aamir Khan travelling across the country in disguise for promoting 3 IDIOTS, the South Film makers are also walking on their footsteps.  

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According to latest news Vijay Antony the South Indian music composer, playback singer, and actor, who rose to stardom after winning Cannes Golden Lion for the NAKKAMUKKA commercial has invented an exclusive marketing strategy to promote his upcoming movie SALIM.

According to reports Vijay has invited all the people having their name Salim to correspond with him and he would personally invite all the people sharing their name at the audio release of the movie Salim. Advertising experts believe this an innovative way to attract people and generate buzz about the movie. 

Vijay Antony is playing the title role in Salim, a Tamil action thriller being directed by N V Nirmal Kumar.