Saturday, May 2, 2015

Will the adorable Gabbar Singh help Akshay Kumar starrer GABBAR IS BACK in a descent opening?

With Akshay Kumar starrer GABBAR IS BACK the iconic villain Gabbar Singh is getting a new lease of life. In fact in the recent past negative characters have been ruling the roost. Ragaa.Com finds how negative characters have had an edge in Bollywood.

Negative characters have always been the backbone of the Indian cinema. In the 50’s and 60’s eminent villain Pran was so much in demand that many a times producers paid much more to him than the film’s hero.

Likewise in the 70’s the villain that took the audience by their feat was Shatrughan Sinha. His mesmerism style and dialogue delivery left even the hero on back front. In fact he was the first villain in Indian Cinema for whom the audience welcomed him with whistles and thunderous applause. It was his popularity that producers soon made him the hero.

The younger generation may not know but the fact is South Sensation Rajinikanth was inspired by Shatrughan Sinha and even today regards him as his guru!

However, the most iconic villain till date is unarguably, none other, but Gabbar Singh aka Amjad Khan. His popularity can be gauged from the fact 40 years after the release of the movie his fans remember him not by his name but by his character Gabbar Singh.

Another distinction that Gabbar Singh added to the infamous villain is that he became one of the first villains to be roped in by advertising agencies to exploit his popularity in selling products.

Any guess for which product would Gabbar Singh have been employed? Well no, he was not hired for a cigarette commercial or a hard drink product; instead he was hired to promote biscuits!!!

Yes he was the brand ambassador for Britannia Glucose D Biscuits and believe it or not the advertisement campaign gave a major boost to Britannia Glucose D biscuits. After all Gabbar Singh was not the just the darling of the adults but even the children adored him!

But the million dollar question will the adorable Gabbar Singh, help Akshay Kumar starer GABBAR IS BACK in a descent opening?

Bollywood’s attempt to reach out help to Nepal earthquake victims

In the days prior to the revolutionary invention of social media and other on line Internet services Bollywood has been known for assisting victims hit by natural calamities by coming out on the streets for collecting relief material.

Readers who are past 40 years must have seen Bollywood celebrities tucked upon trucks urging citizens to help whatever they can effort but today with social media things have become easy.

From Amitabh Bachchan to Shah Rukh Khan and from the young breed like Karan Johar to Alia Bhatt the entire film industry has come out to extend their help either through prayers or through online fundraising.

Some leading film and television celebrities are seen on TV spots appealing to mobilize relief for Nepal and parts of neighboring India affected by the earthquake. It may be noted that these TV spots are commissioned as part of Indian Government public service campaign under their Operation Maitri relief effort.

Joining these advertisement campaigns are some NGOs who are coming forward to help the victims. One among them is CARE India who in association 21st Century Fox's Star India network has conceived an innovative campaign “Ek Padosi hi Padosi ke Kaam Aata Hai” (A Neighbor Can Help Another Neighbor) featuring Bollywood heartthrob stars like Ranbir Kapoor, Anushka Sharma and Preity Zinta, Karan Johar and television figures appealing the public for donations online or via bank transfers.

Star India CEO Uday Shankar briefing about the campaign informed, “The campaign will be aired across the Star network's 40-plus channels and will work along the lines of the Indian government's Operation Maitri relief effort.”

CARE India board chairman Nachiket Mor said, “Nepal is running out of food, water and shelter and the onus is now on us to help them. We would appeal to all Indians for funds to ramp up the emergency response and provide immediate life-saving assistance to those affected.”