Tuesday, October 7, 2014

Aditya Roy Kapur Blames Adi Chopra For Failure Of DAAWAT-E-ISHQ

Aditya Roy Kapur is a disappointed actor because his much anticipated film produced under the esteemed Yash Raj banner, DAAWAT-E-ISHQ co-starring the talented and popular actress Parineeti Chopra, has proved a dud at the box office, making the actor let down. 

Readers would be rather stunned to read that frustrated at the failure of the movie the actor has allegedly blamed its film producer Aditya Chopra for the film’s failure. According to a reliable source Aditya Roy Kapur had apprehension doing the role of the Muslim Lucknowi chef's role in the movie. He felt that he won’t be able to do justice to the character. Hence when Aditya Chopra had offered him the role, Aditya Roy Kapur had expressed his reluctance but on Adi Chopra’s insistence, the actor had nodded. 


Now that film has been discarded by the audience and proved a disaster at box office it’s believed that Aditya Roy Kapur is accusing Aditya Chopra as the chief culprit behind the movie’s failure. 

Disheartened Aditya Roy Kapur has reportedly said, “Adi Chopra is one producer who does not like to listen ‘No’. Hence nobody dares to challenge Adi but in my case I had expressed my reservations but Adi convinced me to do the role and today I am repenting.” 

Aditya Roy Kapur has been struggling to make his presence felt in Bollywood since 2009 when he made his debut playing a minor role in LONDON DREAMS and followed it with minor roles in ACTION REPLAYY (2010) and GUZAARISH (2010). However all the three big budget movie proved flops and Aditya Roy Kapur could make his mark as an actor in Bollywood. 

However with AASHIQUI 2 (2013) and YEH JAWAANI HAI DEEWANI (2013) alongside Ranbir Kapoor, Deepika Padukone, eventually gave him success but with DAAWAT-E-ISHQ’s failure the actor is back in the dock!

South Stars Giving Threat To Bollywood Stars In Brand Endorsements

Since centuries celebrity endorsements have always been regarded as one of the most effective tool in creating marketing communication. However gone are the days when Bollywood actors had a monopoly over brand endorsements because now the Bollywood actors are having tough competitions from actors down South Indian film industry. 

Recently South heartthrob Rana Daggubati, who is fast becoming a star in Bollywood too, thanks to his Bollywood films like DUM MAARO DUM and DEPARTMENT, has been signed to endorse an online shopping major Snapdeal.


Besides Rana Daggubati, South Super star Mahesh Babu is the first south actor to be signed on by a Cola Company for a national campaign. Actress Kriti Sanon, who came to fame from Telugu psychological thriller film 1: NENOKKADINE, and won stardom with her Bollywood debut with HEROPANTI opposite Tiger Shroff, has reportedly been roped in as a brand ambassador by a Cola brand. 

In addition other South stars, who are not new to Brand Endorsement include Allu Arjun, Asin, Shriya Saran, Vikram and Trisha. The list however is fast growing with addition of other South sensations like Dhanush and Siddharth joining the fray. 


On the increasing popularity of southern stars in ads, Prathap Suthan, chief creative officer of an ad agency, says, "They regional stars are full of life, and they represent the new young India, which doesn't have a North South divide. They also overcome stereotypical barriers with ease, which takes care of the equally bigger markets in the South, and also cuts cost. Instead of having two celebs, one for North, and another for South, having a model from a region, solves that problem."

While in Bollywood the Khans (Shah Rukh, Salman and Aamir) have been ruling the Brand Endorsement, readers would be surprised to know the Superstar and demi-god of south Rajnikant has always kept himself away from Brand Endorsement. 

Rajinikanth in 2006 was approached by the Cola Company to be their brand ambassador and even offered him 2 crore. But he didn't even allow them to get into his orbit for a meeting. Apparently, they kept increasing the amount but he didn't budge.