Friday, September 18, 2015

Love to taste R.D. Burman’s favorite Dish? Visit Asha Bhosle’s new restaurant at Manchester in U.K.

Music monarch R.D.Burman and singing legend Asha Bhosle may be famous for their mind-blowing music but few are aware that both had a penchant for food. While Burman is no more, his wife Asha Bhosle continues their passion for food. Her signature restaurant Asha’s - the 10th hotel will soon be inaugurated at Manchester in U.K. Asha Bhosle, 82, will be among the guests at the VIP launch party scheduled on Thursday and the restaurant will officially open its doors on Friday.

It may be noted Asha Bhosle started hotel business in the 1990’s with her first restaurant at Wafi City, Dubai and since then she has opened many hotels in Abu Dhabi, Kuwait, Qatar, Bharain, Egypt etc and what’s amazing is that her acclaimed chain of hotels have featured in the Michelin Guide more than eight times.

Located in the heritage mid-nineteenth century Grade II listed building on the corner of Peter Street and Mount Street (opposite the Midland) in Manchester, the hotel has been into renovation for the past one year and has spent around £2m on its revamp. The restaurant displays portraits of Bhosle and her family, along with beaded fringing inspired by her stage costumes and Asha Bhosle’s fondness for jewellery. 

The hotel is generously spacious spread across two floors and over 6000 sq ft; Upper ground floor includes a 100-cover restaurant while the lower ground floor will host a cocktail bar for 70 and private dining. 

Susan Potter, International Group Director of Asha's informed the menu is traditional Indian cuisine with many of the dishes been named as a tribute to the singer’s career and relatives. 

One among the many includes ‘Chingri Chaap’, which was the favorite dish of her husband, R.D.Burman. Hence it is named as ‘R.D.Burman Chingri Chaap’

Apart from special curries like ‘bharwan tandoori aloo’, ‘tandoori jhenga’ and ‘murg masala’, the menu includes ‘Hare baingnan ka bharta’ (one of Bhosle’s mother’s favorite dishes). 

According to Susan Potter the highlight of the restaurant is the passion of Asha Bhosle and her son. He says, "With every menu, Asha and her son Anand are personally involved.” 

The Manchester branch is her second hotel in the UK, after Birmingham.

Sanjay Leela Bhansali exploits Ganesh Chaturthi festival with the lunch of BAJIRAO MASTANI’s first song Gajanana…

The auspicious Ganesh Chaturthi festival that begins today with the holy chants of Ganpati Bappa Moriya and worshipping of Lord Ganesh's idol has been skillfully exploited by filmmaker Sanjay Leela Bhansali as a perfect marketing vehicle to promote his magnum opus upcoming film BAJIRAO MASTANI.

Keeping an eye on the popular Ganesh Chaturthi festival, which is widely celebrated with much enthusiasm and passion in states like Maharashtra, Gujarat and South India, Sanjay Leela Bhansali has intentionally used it as an ideal platform to launch his movie’s first song Gajanana… 

The song that praises Lord Ganesha is thus likely to appeal all Ganesh devotees and would give a big boost to the film’s promotion.

It may be noted on September 15, 2015 the song was launched at Pune's Balewadi stadium. Marketing gurus believe the release of the song on the eve of the most revered Ganesh Utsav and that too from Pune city, which is regarded as the hub of Ganesh Chaturthi festival, is an intelligent marketing gimmick by Sanjay Leela Bhansali and it will surely reap rich dividends to him. 

A marketing guru predicts, “The song is sure to became a hit as the song will be the hot favorite at all Ganesha pandals around the nation and will be definitely be played repeatedly thus making it a national craze.” 

“Every year there is at least one Ganesha song and with Gajanana… being the newest addition in the Ganesh Chaturthi playlist it is sure to become quite popular,” he added. 

The song is sung by famous singer Sukhwinder Singh, who has a range of hit song like Jai Ho… (SLUMDOG MILLIONAIRE), Banjaara…. (EK THA TIGER), Shah Ka Rutba… (AGNEEPATH), Tore Bina… (KAHAANI).