Thursday, January 7, 2016

Why is the media making a hullabaloo about Aamir Khan’s removal from ‘Incredible India’ campaign?

It’s believed that ‘The pen is mightier than sword’! True indeed, because history has witnessed many empires being collapsed by the power of pen. But it is a sheer tragedy that the so-called ‘Mighty Pen’ is today losing its sheen, The journalists, who are supposed to be the fourth pillar of the democracy, in lure of cheep sensationalism are penning stories without caring a damn about the society or the person about whom they write! 

Take the latest report about Aamir Khan being replaced by Amitabh Bachchan in the Incredible India campaign. Despite the Union Tourism Minister Mahesh Sharma clarifying that the Ministry has not kicked out Aamir Khan for his outrages ‘intolerance remark’ but he has been replaced by Mr. Amitabh Bachchan just because his contract with the agency has been over.


Yet the media went berserk sensationalizing the news report for their vested interest and has been poising the minds of the society citing it as an retribution by the government for Aamir Khan’s ‘intolerance remark’‘

Interestingly Aamir Khan unfazed by the negative reports of the media in a positive statement said, “I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.” 

Though Aamir Khan and some intellectual may have understood that the media’s version of the story is nothing but pure fabrication to make the story look more juicy and thrilling but what about millions of average Indian citizen, who are incited by such nonsense reports that are nothing but a source to rekindle the intolerance in the country!!! 

Isn’t it a pity to sell the news the media bends so low that it forgets its duty towards the nation and the society!