Salman Khan and Sooraj Barjatya’s Jodi is known for breaking box office records. Remember MAINE PYAR KIYA, (1989); HUM AAPKE HAIN KOUN..! (1994); HUM SAATH SAATH HAIN (1999). Hence when the Jodi came together after 16 years in PREM RATAN DHAN PAYO (2015) there was lot of expectations but as expected yet again the duo have done a great work as the movie has been declared a hit by both the film buffs and the critics alike.
According to latest reports the opening day collection of the movie has got a bumper opening not only in India but at the overseas box office as well.
Trade pundits claim that the movie has overshadowed Salman Khan’s previous hits films like KICK and BAJRANGI BHAIJAAN. And that not all the movie has also moved ahead of the other two Khan i.e. Shah Rukh Khan’s HAPPY NEW YEAR and Aamir Khan’s PK. The movie registered more than 90% occupancy in several theatres in India on the first day morning shows and increased to 100% percent as the day progressed.
Kamal Gianchandani, CEO, PVR Pictures Ltd, said, “The movie has done excellent business due to several factors like it has no competition as it is a solo release. Secondly it is appealing to the family audience as it is a clean film and parents are flocking cinema halls with their children and relatives on occasion of festival season. And lastly but not the least the hiked ticket rates have played a key difference in making PREM RATAN DHAN PAYO stay ahead of HAPPY NEW YEAR and PK.”
Manoj Desai, exhibitor and executive director of Mumbai’s chain of cinema halls said, “PREM RATAN DHAN PAYO has opened to good response. All shows are houseful and even the advance booking for the weekend is very strong."
He added, “The film may prove a bigger hit than SRK HAPPY NEW YEAR because it has higher number of screen count compared to HAPPY NEW YEAR that released last year on Diwali. The movie has been released in over 4,500 screens in India and over 1,100 screens in the international market.”
As regards film critics the movie has fetched 3.5 rating from many top notch film critics of India, who have termed it as an excellent family entertainer reviewing the good old tradition of Rajshri films.