Popular radio station ‘Radio One’ has taken the multiple Tamil radio stations in Chennai by their horns by daringly introducing the city’s First Bollywood Music Station that will cater ‘Exclusively’ to Bollywood Music 24X7.
The ‘Radio One’ station 94.3 that was original a Tamil request station has been revamped into 100% Bollywood station from July 7, 2015 with the launch of super hit music from Bollywood Superstar Salman Khan’s upcoming movie BAJRANGI BHAIJAAN.
To attract the listeners ‘Radio One’ has also arranged a special screenings of BAJRANGI BHAIJAAN in the city of Chennai for its listeners and customers.
Briefing media about the launch of the new radio station, Radio One, Station Head, John Justin said, “Chennai like Mumbai has now became much more cosmopolitan than ever before. In the past few years the city has changed considerably and has become a globally connected city thanks to the influx of IT professionals from different Indian cities now residing in Chennai.”
“As a result there is huge change in Chennai. There is a growing affluence of ‘retail entrepreneurs’ who love Bollywood as much as they love Tamil music. Movie screens have begun to push both, Bollywood and Hollywood cinema while continuing the best of Tamil cinema,” he quipped.
Vineet Singh Hukmani, MD and CEO, Next Radio Ltd (Radio One) said, “Though the station will be providing Bollywood music of latest Bollywood releases but the station will focus on the content that would inform listeners about the happening in Chennai.”
He added, “To draw the listeners to the new radio station our marketing team has coined the tag line ‘Love The Change’ on the station.”
Interestingly while the radio station will play all the latest Hindi cinema tracks, the RJs will continue to connect with listeners in Tamil language. Vineet Singh Hukmani, informed, “There is no changes in RJs, as the existing ones will manage the new content in regional language.”