Shah Rukh Khan and Salman Khan are yet again at loggerheads, though not literally but will be having a clash during Eid festival in 2016 with their respective movies.
Salman Khan is known for exploiting Eid, the Muslim festival. Remember since 2009 when his WANTED hit the jackpot, Salman has been consistently tapping the Eid festival and minting money. Remember DABANGG (2010); BODYGUARD (2011); EK THA TIGER (2012); KICK (2014)
However Shah Rukh, on the other hand, made his Bollywood debut with super hit BAAZIGAR, a Diwali release in 1993. Hence he preferred a Diwali release. All his initial releases on the festival of Diwali were blockbusters. DILWALE DHULANIYA LE JAYENGE (1995), DIL TO PAGAL HAI (1997), KUCH KUCH HOTA HAI (1998) DON (2006); OM SHANTI OM (2007) and MOHABBATEIN (2000). However after he tasted success with CHENNAI EXPRESS, an Eid release he has decided to tap the Eid festival.
Thus both the Khans are planning to release their respective films. According to reports Shah Rukh plans to release his Rahul Dholakia's RAEES, while Salman Khan is aiming to have his Yash Raj Film SULTAN. There is tug of war between both Shah Rukh Khan and Salman Khan to exploit this festive season of Eid.