Tuesday, November 25, 2014

Royal King of Dubai capitalizing on Bollywood’s popularity with ‘Bollywood Theme Park’

Gone are the days when Bollywood was a butt of criticism; today the charm of Bollywood is such that it has not only mesmerized actors and filmmakers across the globe but even the Royal King of Dubai is capitalizing on its universal popularity! 

According to reports Dubai’s ruler Sheikh Mohammed bin Rashid Al Maktoum is constructing ‘Bollywood Theme Park’ called ‘Bollywood Boulevard’ in Dubai, a first of its kind that will a unfold glamour and extravagance of Bollywood for the residents and tourists 


Dubai Parks and Resorts, the Meraas Holding Company developing the emirate’s mega theme park project informed that the park is located in Jebel Ali between Dubai and Abu Dhabi. Raed Al Nuaimi, chief executive of Dubai Parks and Resorts briefing the media said, “The cultural effect and appeal of Bollywood is universal with a global fan base of over three billion people. Further to give the theme an authentic look of Bollywood we are working with major film studios in Mumbai to capture the essence of Bollywood mantra.” 

Besides Sheikh Mohammed bin Rashid Al Maktoum, popular Bollywood actors Aamir Khan, Shah Rukh Khan and Arbaaz Khan are also associates in the projects. “I am happy to be associated with Bollywood Parks Dubai, a first-of-its-kind endeavor to recreate the magic of Hindi cinema outside of Mumbai,” quoted Aamir Khan.

Shah Rukh Khan, owner of Red Chillies Entertainments, said, “The UAE is a cultural potpourri. Not only non-resident Indians but Emiratis, Arabs and people from other Asian countries living here are ardent Bollywood fans.”

Spread across three million sq ft, Bollywood Parks Dubai will host 16 rides and five themed zones viz. Bollywood Film Studios, Mumbai Chowk, Hall Of Heroes, Regal Plaza and Rustic Ravine. Bollywood Parks will also include a full-size theatre offering super hit films like 'DON', 'DABANGG', 'LAGAAN', 'SHOLAY', 'ZINDAGI NA MILEGI DOBARA', 'KRRISH', 'RA ONE’, 'MUGHAL-E-AZAM', 'ROCK ON!' etc. 

The entrance to ‘Bollywood Boulevard’ will have an ongoing site-wide live entertainment fixture combining dance performances, character interactions and street theatre.

In nutshell ‘Bollywood Boulevard’ will take the visitors to the delightful fantasy that they get to experience on the silver screen.