Kiss - The Best Marketing Gambit In Bollywood

Chumma or Kiss scenes have been the easiest mode to garner publicity by filmmakers before the movie’s release. With the intention to grab eyeballs and stimulate film buffs with curiosity ahead of their movie’s release, filmmaker cunningly let loose footage of intimate kiss scenes in the movie. Needless to say such wild-passionate kiss works wonders for the movie. 

In the recent case filmmaker Dibakar Banerjee has shot an intense Kiss scene between in its lead actors Sushant Singh Rajput and co-star Swastika Mukherjee in his forthcoming movie DETECTIVE BYOMKESH BAKSHY. The scene is reportedly been termed as the longest kiss on celluloid.

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According to its film director Dibakar Banerjee he wanted to capture a kiss with a difference, a typical ‘Hatke’ in Bollywood lingo. He said, “The kiss scene I needed to portray was of betrayal, deception and an element of shock that throws the hero in bewilderment. But despite over six to eight rehearsals I could not get the accurate expression on actor Sushant’s face hence I asked Swastika Mukherjee to kiss Sushat on his lips passionately taking unaware. She did as instructed and the scene turned out as per my expectation.” He added, “Nevertheless, Sushant was quite angry and he was taken aback by Swastika Mukherjee intimacy. But when I revealed the truth he was contented.” 

Readers may recall prior to this a similar story had been circulated about Vir Das and Kangana Ranaut kiss scene in the movie REVOLVER RANI. Before the release of the movie there were reports that the movie has a violent kiss scene where Kangana Ranaut has been so violent in the kiss that she actually damaged Vir's lips in the process, keeping true to her character of a violent, out-of-control gangster woman. 

Likewise prior to the release of Parineeti Chopra and Sushant Singh Rajput starring release SHUDHDH DESI, it was widely published featuring as many as 27 kisses. 

Last year, Deepika and Ranveer sizzled the screen with their lip-locks in SLB’s ‘GOLIYON KI RAASLEELA RAM-LEELA’ and gathered great published. In addition who can forget about Hrithik Roshan-Aishwarya Rai Bachchan in DHOOM 2 and Mallika Sherawat-Emraan Hashmi in MURDER.

Thus time and again Bollywood uses Kiss as the best marketing gambit to garner publicity.