Bollywood superstar Shah Rukh Khan is leaving no stone upturn to make his upcoming home production HAPPY NEW YEAR a grand success.
In its latest bid to ensure the movie crosses the minimal Rs 100 crore mark in its first weekend itself, Shah Rukh Khan's Red Chillies Entertainment and Yash Raj Films, the distributers of the film are releasing the movie in 6,000 screens worldwide, the most ever, to bank on the Diwali holiday weekend rush!
According to sources HAPPY NEW YEAR will be released in 5,000 screens in India and 1,000 abroad. Thus breaking the record of Aamir Khan’s biggest blockbuster DHOOM 3 released in 2013 which was released in 4,500 screens in India and 800 abroad. The trend was later followed by Salman Khan’s KICK (2014) and Hrithik Roshan’s BANG BANG (2014) both reaping rich harvest.
Applauding the clever marketing strategy Kamal Gianchandani, chief operating officer, PVR Ltd, said, “Diwali has always been a boon to film industry. Besides releasing a film on maximum number of screens guarantees huge returns due to the festive occasion of Diwali.”
He added, “The movie has all the ingredients of a successful film and seems to hit the bull’s eye. The team of SRK and Farah Khan has been hit in the past with MAIN HOON NA and OM SHANTI OM. Also SRK and Deepika’s Jodi is most favorite among the masses as proved by the mega triumph of OM SHANTI OM and CHENNAI EXPRESS. And last but not the least the hardcore marketing and wide release may insure a minimum of Rs 30 Crore on the first day of the movie’s release.”
Besides tapping North India and the International market HAPPY NEW YEAR is also exploiting the South India circuit, a trend not prevalent in Bollywood. The movie is being dubbed in Tamil and Telugu versions too taking into account SRK’s popularity in South India after CHENNAI EXPRESS!