Did you know that ‘Item songs’ have an interesting history? In the early days, they were known for their catchy tunes, attractive lyrics and non-situational placement in films. In the 60’s, the situation began to change when sexual themes were introduced in the so-called item songs- thus they sought to become known as the ‘trendsetters’ in such content.
The audiences’ reaction to them was initially varied, as some people appreciated them, while others became uncomfortable when they were played. However, in the recent decades, a new wave of item numbers has begun; most of them turning out to become super hits, yet highly controversial to a certain category of audience.The culture of ‘below-the-belt’ lyrics generate free publicity, helping the film with its box-office success. Filmmakers have cashed in on hundreds of numbers – Raaga.com brings to you some of the well-made item numbers in the Telugu industry!
Each and everyone of us know this song! Well, ‘Ringa Ringa’ from the movie “Aarya 2” undoubtedly tops the list for its catchy beats that it almost created a cult following.
Don’t we all like “Kevvu Kekka” from the movie ‘Gabbar Singh’? It is definitely the next hit on our list. A remake of the film “Dabbang”, it had almost everyone dancing to the rustic tunes.
“Poovai Poovai” from ‘Dookudu’ had the sensual Parvathi Melton grooving with ‘Mahesh Babu. The movie was just an average at the box-office, but the film's item song topped the charts for many weeks as we all know.
‘Top lesi Poddi’ from ‘Iddarammayilatho’ had the King of Dance-Allu Arjun earn brownie points for this one even as the film bombed at the box-office. This ofcourse also made him one of the most sought-after actors in Tollywood.
“Diyalo Diyala” from ‘100 percent love’ is a no-miss in our list! Devi Sri Prasad sure has all the talent to stir up all listeners and this song is no exception.
“Sakkubhai Garam Chai” from ‘Dhamarukam’ had Nagarjuna trying the mass item number for the first time. This ofcourse also made it to our ‘hit’ list considering the mass appeal it gathered!The film was not a commercial success, but the song was addictive and the beats aimed straight at the front benchers.
‘Cinema choopista mava’ from the recent ‘Race Gurram’ has a strong rustic feel and picturized as a Lungi dance bordering as an item number. Though the tune is not so catchy, the lyrics have become extremely popular with the masses.
Yesterday, Today or Tomorrow – we all know ‘item numbers’ always remain our favourites!