Thursday, November 27, 2014

DDLJ cannot match the success of GONE WITH THE WIND!

Never in the history of Indian cinema has a movie created a box office record that Shah Rukh Khan-Kajol starrer DILWALE DULHANIA LE JAYENGE (DDLJ) has registered. The iconic love story has been running successfully at Mumbai’s Maratha Mandir Cinema for the past 19 years and shall be completing 1000 weeks nonstop run at the cinema on December 12, 2014. 

To celebrate the momentous occasion and to make the event more memorable Yash Raj Films has designed a new trailer of the film with an eye to attract movie buffs to watch the movie once again at the theatre and give a new boost to the movie’s success. The trailer is a huge hit on You Tube on Internet. 

Listen to Dilwale Dulhania Le Jaayenge Movie Songs on Raaga.com

To celebrate the movie’s astounding success Yash Raj films have even roped in its lead actors SRK and Kajol to promote the movie’s success on popular TV shows like ‘Comedy Nights With Kapil’ thus setting a new trend on TV shows of celebrating a movie’s success. What’s more this will also be Kajol’s first ever appearance on any reality TV show. Besides this Yash Raj Films have been more plans of celebrations at Maratha Mandir cinema house too.

It may be noted the DDLJ is the biggest Bollywood hit of all time commercially earning over INR1.06 billion (US$17 million) in India and INR160 million (US$2.6 million) overseas. Adjusted for inflation, DILWALE DULHANIA LE JAYENGE is believed to be among the top five highest grossing Hindi films. Its adjusted gross is approximately INR2.93 billion (US$47 million).

However despite such a tremendous run and magnificent box office collection, DDLJ is far behind the mind blowing success of Hollywood hit classic GONE WITH THE WIND (1939) that grossed over $390 million globally at the box office; when adjusted for inflation to current prices, it is $3.3 billion, a figure that Guinness World Records also arrived at in 2011, making it the most successful film in cinema history.


Satellite Rights Create New Records for LINGAA and PK

The month of December is most awaited month for movie buffs because it witnesses the release of two most anticipated movies of the year viz. Rajinikanth starrer, LINGAA and Aamir Khan starrer, PK. 

Rajinikanth starrer, LINGAA is set to release on December 12, which incidentally is also the birthday of the Thalaiva Rajinikant hence it will be a double bonanza for Rajinikant fans and probably for the makers too as it might break all box office records. 

Likewise Aamir Khan starrer, PK which release on December 19, 2014 is the most awaited movie because its unique marketing has already generated a buzz among film buffs and secondly it brings together the two genius Aamir Khan and Raju Hirani, who gave the masterpiece 3 IDIOTS. 


While the cinegoers are waiting the release day with bated breath, the war for satellite right of the movies has already created a furor and set new benchmarks. 

According to reports Rajinikanth starrer LINGAA has broken the records of all previous South movies by fetching a whopping Rs 32 crore from Tamil channel Jaya TV! 

It may be noted that Jaya TV broke its own record as it had bought Vijay starrer, KATHTHI at Rs 13 crore and Shankar’s movie I for Rs 19 crore. However insiders reveal another upcoming Tamil channel had bid Rs 28 crore for the rights of LINGAA hence to overpower it Jaya TV bought the rights for a massive amount of Rs 32 crore! 

As regard Aamir Khan’s PK the movie is expected to earn an incredible amount of Rs 85 crore from satellite rights, which is reported to be the biggest satellite deal ever.

Last year, Shah Rukh Khan's CHENNAI EXPRESS satellite rights were sold for Rs 45 crore to Zee. It was said to be the biggest ever, but Salman Khan's KICK, which is the highest grosser of the year, earned Rs 50 crore from the satellite rights deal. However Aamir Khan broke the records of both the Khans and registered a new record with whopping Rs 75 crore for his movie DHOOM 3 for Sony Television!